The consumer of 2030 will be caught up in a game of multiple tensions and imbalances.
Florence Hussenot and Sylvie Le Tadic (Adwise) describe the 'drivers' at the crossroads of three major aspirational dynamics and very specific 'macro' trends, so that we can clearly anticipate the consumer of 2030. But for them, this is just a starting point, a rigorous and truly ad hoc approach [...].
What will drive sales in 2024?
Living with uncertainty. As we enter 2024, uncertainty and volatility are still unavoidable facts of life. And once again this year, delving into the heart of consumer logic and behaviour will remain a sure-fire way of developing your offers and reinforcing your brand promises. While the phenomena of consumption - and deconsumption - are now well [...]
What marketing research can you use to get a ten-year head start on your competitors?
Interview with Florence Hussenot (Founder and CEO of Adwise). Courtesy of MRNews For Florence Hussenot (Adwise), wanting to be 10 years ahead of the game is an eminently desirable ambition for businesses, given the scale of the changes they need to assimilate. And there's nothing unrealistic about it, as long as you take a truly forward-looking look at a wide range of [...].
11th Printemps des Études: Create your future with Adwise
On 28 and 29 September 2023 at the Palais des Congrès in Paris, come and meet the whole Adwise team. For this 11th edition, Adwise invites you to 3 conferences: Thursday 28 September at 5pm - Product Innovation La Vie Foods™: capturing the food routines of Gen Z and generating concepts by integrating [...]
Our opportunities Senior Qualitative Marketing Researcher/Group Leader
ADWISE For 20 years, Adwise has combined qualitative and quantitative research, foresight and creativity to identify new growth drivers and support brands in their transformation. We deliver cutting-edge analysis of how people think, feel and act in different BtoC and BtoB markets. Bold and innovative, we have succeeded in combining [...]
Our opportunities Qualitative marketing research manager
ADWISE For 20 years, Adwise has combined qualitative and quantitative research, foresight and creativity to identify new growth drivers and support brands in their transformation. We deliver cutting-edge analysis of how people think, feel and act in different BtoC and BtoB markets. Bold and innovative, we have succeeded in combining [...]
Adwise wins two Research & Innovation Awards
The Etudes & Innovations 2023 Awards were judged by a distinguished panel of judges on 7 June. Adwise would like to reiterate its thanks to the [...]
Incorporating foresight methods into studies
Interview with Florence Hussenot (Founder and CEO of Adwise). Courtesy of The Media Leader It's a mistake to think that the world is in crisis. It's not a question of resolving 'a crisis' so that everything goes back to the way it was before; the world is changing and it's not going to go back to the way it was before. And taking these changes in [...]
Future of work" trends
Since the pandemic, hybrid working has emerged as a new organisational model for companies. Long-distance teleworking and the return to the office have led to the emergence of new business organisations. In this changing environment, new solutions are emerging from a variety of angles, to rethink the employee experience at every stage [...].
Nutritional well-being
An overview of health trends at the table Eating well is a table for well-being. Adwise strategic planning takes a look at the trends in health at the table. Food in transition 71% of consumers have changed their diet in the last two years. The vast majority have done so to move towards a healthier diet [...].
