Faced with individuals caught up in a game of constraints, perceived as paradoxical, with polymorphous identities... characteristics that are accentuated in the new generations, human science approaches (sociology, anthropology, social psychology) and informed observation of social networks are key to gaining a detailed understanding of your consumers and grasping the challenges facing your brands and markets.
Customer, Trends & Foresight tailored to your market or issue and enhanced by the TrendsLab™
Studies exploratory and ethnographic studies
Putting things into perspective of all your studies in a dynamic map
Quantitative studies on Uses and Attitudes multi-country
Typologies and Personae
Secondary analyses - Llosa, Snake
Gain a better understanding of a target audience to identify the key criteria for a successful customer journey
BRAND STRATEGY / ENRICHED QUALITATIVE RESEARCH / BRAND PLATFORM WORKSHOP / STRATEGIC TARGETS / PERSONAS
Enriching offerings and providing a vision of the innovation strategy
