Determine marketing plans for 2023

Étude de cas 
Référence 
Ripolin

le Challenge

Evaluate the levels of awareness and image of the Ripolin brand in its competitive universe in France.

la Methodologie

Quantitative online study with a representative sample of 1000 buyers of interior or exterior paint, completed with a strategic planning component on trends in the world of interior decoration.

les résultats

Reliable and extrapolable numerical indicators, accompanied by a qualitative analysis of trends.

Results that allow Ripolin brand managers to build their marketing plans for 2023.

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