Kapo

Référence 
Kapo

The brief came from a leading insecticide company that wanted to develop a range of dewkillers for DIY stores.

The Challenge

The challenge was to understand the keys to success in this universe, to help choose the brand to use (Kapo, Oro, a new brand?), the claims, the packs and the messages to use.

Methodology

The Adwise approach was tailor made, consultative and agile

-We handled video focus groups with French souricide buyers to clarify their representation of these pests, their expectations, the perception of competing packs and to test packaging proposals;

Outputs

The results were extraordinary

By following our recommendations, the team achieved their listing and sales targets a year ahead of schedule.

Our other projects

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Update and put into perspective your 
customer vision
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Identifying opportunities 

and giving you the keys 

of your success

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Enhance offerings and provide insight into innovation strategy

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Aligning your brand 

with today's 

trends