To evaluate a new mixed shoe-clothing merchandising concept, which aims to improve the overall shopping experience without damaging the price image.
To evaluate a new mixed shoe-clothing merchandising concept, which aims to improve the overall shopping experience without damaging the price image.
Get fresh/authentic reactions, but also explore in depth for 5 targets.
Autonomous in-store missions and reporting on our digital platform, in situ observations and visits with in-depth interviews, 5mn video with the best of the customer feedback
Very positive feedback; the concept will be optimised at the margin, then extended to other shops throughout France.
Enriching offerings and providing a vision of the innovation strategy
