Innovating by launching a new collection of textbooks - Design Thinking

Référence 
Hachette

the Challenge

The publisher is looking to regain a foothold in a high-stakes technology sector, with the aim of completely overhauling the textbook collection and bringing in new features.

Methodology

A Design Thinking approach, based on an in-depth audit of the pain points of teachers and the perception of competing textbooks via individual face-to-face interviews, followed by a creative workshop involving 15 staff and external contributors, and then tests of graphical tracks on a fully developed chapter, as well as the specimen

the results

Enthusiastic reception from educational delegates, a new era for Hachette Education

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