Determining marketing plans for 2023

Référence 
Ripolin

the Challenge

Evaluate the levels of brand awareness and image of the Ripolin brand in its competitive environment in France.

Methodology

Quantitative online survey of a representative sample of 1,000 buyers of interior and exterior paint, supplemented by strategic planning on trends in the world of interior decoration.

the results

Reliable, extrapolable indicators in figures, accompanied by a qualitative analysis of trends.

These results will enable Ripolin brand managers to build their marketing plans for 2023.

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