Digital content testing

Référence 
LexisNexis

The Challenge

Understand what mix of digital documentation services may be of interest to some local government officials and identify insights.

Methodology

A use-test approach in 3 phases with video focus groups for feedback, the use of white boards to imagine the ideal UX.

Outputs

Understanding the context and needs of these targets, and therefore the necessary offer, both in its content, its form or the associated UX.

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