To evaluate a new merchandising concept combining footwear and clothing, aimed at improving the overall shopping experience without damaging the price image.
To evaluate a new merchandising concept combining footwear and clothing, aimed at improving the overall shopping experience without damaging the price image.
Get fresh/authentic reactions, but also explore in depth for 5 targets.
Autonomous in-store missions and reporting on our digital platform, on-site observations and visits with in-depth interviews, 5-minute video with the best customer feedback in "vox pop".
The feedback has been very positive, and the concept will be fine-tuned and extended to other shops throughout France.
Enriching offerings and providing a vision of the innovation strategy
