Testing a pilot shop

La Hall

To evaluate a new merchandising concept combining footwear and clothing, aimed at improving the overall shopping experience without damaging the price image.

the Challenge

Get fresh/authentic reactions, but also explore in depth for 5 targets.


Autonomous in-store missions and reporting on our digital platform, on-site observations and visits with in-depth interviews, 5-minute video with the best customer feedback in "vox pop".

the results

The feedback has been very positive, and the concept will be fine-tuned and extended to other shops throughout France.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times