Understand in depth the expectations and preferences of all economic players in the Spanish cheese market

Référence 
Soignon

Reconcile B2B and B2C expectations, to define the ideal range and mix for Spain.

the Challenge

Reconcile B2B and B2C expectations, to define the ideal range and mix for Spain.

Methodology

Telephone interviews with wholesalers-distributors, individual interviews with restaurant owners, consumer groups.

the results

A detailed understanding of the issues and expectations of all targets; clear and operational recommendations on the range and mix, for implementation in spring 2019.

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