Innovating in a crowded and versatile fresh pastry market


In order to prepare innovations for 2019-2020, Dawn wanted to understand how the fresh baked goods market works in France, the American pastry and muffin segments in particular, and to identify avenues for innovation.

the Challenge

Identify 3 areas of high-potential innovation.


Exploratory consumer groups, with a wide range of creativity in mini-teams, thanks to a "book of ingredients" prepared with the marketing team.

the results

3 high-potential avenues have been identified for France, with very precise specifications for the recipes and look of the muffins; a quantitative evaluation is underway in Europe.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times