Research to better serve innovation: 7 avenues to explore
Ever since the dawn of marketing, it has been a major challenge for companies and the teams involved, whether marketing directors, product managers or R&D managers, to find ways of ensuring that innovation processes are as effective as possible. In fact, it has probably always been the most inspiring theme of all for [...]
Surprise the audience with what they've been waiting for!
Interview with Dominique HUMMEL, Director of Innovation at La Compagnie des Alpes. What role does innovation play at CDA? In the tourism industry, "if you don't move, you run the risk of falling". So innovation plays a vital role. We are tightrope walkers whose equilibrium lies in movement. [...]
Research to better serve innovation: 7 avenues to explore
Ever since the dawn of marketing, it has been a major challenge for companies and the teams involved, whether marketing directors, product managers or R&D managers, to find ways of ensuring that innovation processes are as effective as possible. In fact, it has probably always been the most inspiring theme of all for [...]
A white paper on agile innovation: why?
Why did we decide to produce a white paper on agile innovation? There are three reasons for this exercise: 1- Rarely has disruption disrupted whole areas of the economy (and politics) to such an extent, leaving sectors on the brink of survival. So we need to INNOVATE! Whether you're a large company or a small [...]
Insight, the key to all innovation
When it comes to innovation, start-ups are becoming the haunt of major corporations: how can they move as fast as start-ups, without taking the same risks? Because while start-ups have (almost) nothing to lose - apart from their business angels' money - the same cannot be said of age-old multinationals. Although: because they don't know how to [...]
Long live the holidays
1968, 1978, 1988 ... 2018: the photos have aged but the French still go on holiday in the same way. The same way? 2018. Alex and Marie book a BlaBlaCar at the last minute to go to the coast, a small rental in the hinterland discovered on Airbnb; they exchange information on WhatsApp with their [...].
Will marketing research be able to rise to the challenge of AI?
Over the course of its history, marketing research has been perfectly able to meet the two major challenges of integrating the contributions of university research and technological progress, and to continually enrich itself as a result. In the early 1970s, under the impetus of Georges [...]
