What insights to help teachers engage students ?


le Challenge

Explore, build and test a new format for the Bac Pro course.

la Methodologie

A qualitative study in two stages: a first stage of exploratory interviews to bring out key insights, understand the particularities, needs and difficulties of students and teachers. At the end of this first stage, Hachette built a new format that we tested in a second phase through a focus group with 7 teachers.

les résultats

A practical and operational guide to developing a new, original format that is relevant to students

Actualiser et mettre en perspective votre 
vision client

Identifier les opportunités 

et vous donner les clés 

de votre succès


Enrichir les offres et apporter une vision de la stratégie d’innovation


Mettre la marque 

en résonnance 

avec son temps