What insights to help teachers engage students?

Référence 
Hachette

The Challenge

Explore, build and test a new format for the Bac Pro course.

Methodology

A qualitative study in two stages: a first stage of exploratory interviews to bring out key insights, understand the particularities, needs and difficulties of students and teachers. At the end of this first stage, Hachette built a new format that we tested in a second phase through a focus group with 7 teachers.

Outputs

A practical and operational guide to developing a new, original format that is relevant to students

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