REPOSITION THE BRAND IN 4 COUNTRIES

Référence 
Soignon

A brand that is not taking off internationally, while being the number one selling brand in France, the country of cheese.

le Challenge

To do as well internationally as in France, and to firmly establish the brand.

la Methodologie

A Build & Share consultancy approach built on immersion in existing data, a brand exploration in each country, a comparative semiology of the brands present, an integrated report presented in an international activation workshop to build together, the teams and their agency, the winning positioning

les résultats

The reaffirmation of a DNA that could even be extended to France.

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Actualiser et mettre en perspective votre
vision client

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Identifier les opportunités
et vous donner les clés
de votre succès

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Enrichir les offres et apporter une vision de la stratégie d’innovation

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Mettre la marque
en résonnance 
avec son temps