<trp-post-container data-trp-post-id='32404'>Data, insights and strategy: Why rethink your approach to innovation?

For the 10th edition of Printemps des Études, Florence Hussenot from Adwise will share new approaches and methods for product innovation.

Thursday, September 29th at 5pm (room 311) with the participation of Daniela Maurer and Xue Pei, Italian designers from the Polytechnic University of Milan.

Don't delay to register. Several methods of strategic analysis, product design and practical cases will be presented. Their common vision of innovation processes will be exposed through examples of application of this approach. The presentation will be held in English. Following the conference, Adwise will offer a drink to its audience to celebrate the agency's 20th anniversary and further reveal the values it embodies.

Adwise is an insight and consultancy agency dedicated to facilitating sustainable growth and brand equity in a different way. Specialized in qualitative and quantitative research and strategic planning, ADWISE serves 3 business lines: Customer Knowledge, Innovation and Brand Equity.

The agency assists companies in identifying societal trends and continuously tracking consumer insights in order to bring out innovative concepts. In 2022, the agency has enriched its know-how to support brands in their development projects in France and abroad by animating digital communities, exploring new collection tools via social networks and integrating a strategic planning/Branding expertise.

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