Research to better serve innovation: 7 avenues to explore
Ever since the dawn of marketing, it has been a major challenge for companies and the teams involved, whether marketing directors, product managers or R&D managers, to find ways of ensuring that innovation processes are as effective as possible. In fact, it has probably always been the most inspiring theme of all for [...]
Innovation: a disruption that creates value
Innovation covers many contrasting realities in companies. There are three possible definitions. Maintenance innovation, also known as incremental innovation. Its aim is to preserve and consolidate the company's position with customers who are prone to fatigue and eager for renewal. It has been practised for decades, for example in [...]
Marketing and Digital Innovation Awards: Design Thinking in research - it works!
We're delighted to announce that Adwise is one of 8 finalists for Adetem's 2019 Marketing and Digital Innovation Awards! Find out more about our entry 'Ontex & Adwise' here And vote for Ontex/Adwise for LITTLE BIG CHANGE here! Voting is open to the public until Friday 21 June at 12:00. (The winners - Gold [...]
Surprise the audience with what they've been waiting for!
Interview with Dominique HUMMEL, Director of Innovation at La Compagnie des Alpes. What role does innovation play at CDA? In the tourism industry, "if you don't move, you run the risk of falling". So innovation plays a vital role. We are tightrope walkers whose equilibrium lies in movement. [...]
Research to better serve innovation: 7 avenues to explore
Ever since the dawn of marketing, it has been a major challenge for companies and the teams involved, whether marketing directors, product managers or R&D managers, to find ways of ensuring that innovation processes are as effective as possible. In fact, it has probably always been the most inspiring theme of all for [...]
A white paper on agile innovation: why?
Why did we decide to produce a white paper on agile innovation? There are three reasons for this exercise: 1- Rarely has disruption disrupted whole areas of the economy (and politics) to such an extent, leaving sectors on the brink of survival. So we need to INNOVATE! Whether you're a large company or a small [...]
Insight, the key to all innovation
When it comes to innovation, start-ups are becoming the haunt of major corporations: how can they move as fast as start-ups, without taking the same risks? Because while start-ups have (almost) nothing to lose - apart from their business angels' money - the same cannot be said of age-old multinationals. Although: because they don't know how to [...]
From function to use through time
From 1 to 6 November, you may have come across this huge "gift package" on the Place de l'Hôtel de Ville, wrapping an exhibition of "Furoshiki". The term refers to a traditional Japanese cloth-wrapping technique used to carry clothes, gifts and other objects. More or less a vast square of cloth, the [...]
Innovation in the age of the butterfly
At Adwise, we like to highlight the talents of our ecosystem. Here we meet Edouard Le Maréchal, author of Innover à l'âge du papillon (Innovating in the age of the butterfly), who asks: "How can we achieve sustainable success in a chaotic world? Adwise: In your opinion, traditional innovation techniques no longer work because they are not adapted to a world that has become chaotic: [...]
Co-construction and well-being in the workplace: a natural association?
Collaboration and co-construction are ancient and plural phenomena. The artists' houses (Labs?) in Brooklyn and elsewhere, where people wrote, composed, sculpted or played the piano with their doors wide open, were also frequented by journalists and critics who disseminated their work in post-war New York, right up to the Factory in the 60s; or [...].
