A brand that is not taking off internationally, while being the number one selling brand in France, the country of cheese.
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A brand that is not taking off internationally, while being the number one selling brand in France, the country of cheese.
To do as well internationally as in France, and to firmly establish the brand.
A Build & Share consultancy approach built on immersion in existing data, a brand exploration in each country, a comparative semiology of the brands present, an integrated report presented in an international activation workshop to build together, the teams and their agency, the winning positioning
The reaffirmation of a DNA that could even be extended to France.
