Understand in depth the expectations and preferences of all economic players in the Spanish cheese market

Étude de cas 
Référence 
Soignon

Reconcile B2B and B2C expectations, to define the ideal range and mix for Spain.

le Challenge

Reconcile B2B and B2C expectations, to define the ideal range and mix for Spain.

la Methodologie

Telephone interviews with wholesalers-distributors, individual interviews with restaurant owners, consumer groups.

les résultats

A detailed understanding of the issues and expectations of all targets; clear and operational recommendations on the range and mix, for implementation in spring 2019.

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Actualiser et aiguiser votre vision client

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Identifier et recommander ce qui construit de vrais liens

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Créer et évaluer les propositions de demain

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Mesurer, régénérer et renforcer vos territoires de marque