Reconcile B2B and B2C expectations, to define the ideal range and mix for Spain.
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Reconcile B2B and B2C expectations, to define the ideal range and mix for Spain.
Reconcile B2B and B2C expectations, to define the ideal range and mix for Spain.
Telephone interviews with wholesalers-distributors, individual interviews with restaurant owners, consumer groups.
A detailed understanding of the issues and expectations of all targets; clear and operational recommendations on the range and mix, for implementation in spring 2019.
