How do you increase your leads?

Référence 
Keyyo

The Challenge

What insights should be used to develop the e-commerce site? What are the typical UX paths? What are the acquisition levers?

Methodology

Qualitative study using 1.5 hour one-to-one Zoom interviews with Telecom decision-makers wishing to change operators throughout France.

On the basis of the assignment given to them, the participants shared their screen with us (via their phone or computer) so that we and our client could follow their progress and their Live comments in detail.

Outputs

To ensure a better conversion rate, we built strategic targets for Keyyo (Persona) and recommended priority optimisations for their navigation, as well as their offers.

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with today's 

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