What insights should be used to develop the e-commerce site? What are the typical UX paths? What are the acquisition levers?
Qualitative study using 1.5 hour one-to-one Zoom interviews with Telecom decision-makers wishing to change operators throughout France.
On the basis of the assignment given to them, the participants shared their screen with us (via their phone or computer) so that we and our client could follow their progress and their Live comments in detail.
To ensure a better conversion rate, we built strategic targets for Keyyo (Persona) and recommended priority optimisations for their navigation, as well as their offers.
Enriching offerings and providing a vision of the innovation strategy
