Adapting the new BtoB e-commerce site, the only sales medium

Référence 
Keyyo

KEYYO, a telecoms operator for businesses and a digital pure player, is looking to overhaul its e-commerce site.

The Challenge

Understand customer expectations, analyse browsing patterns on the current site, identify the areas that need to be improved.

Methodology

We interviewed telecoms buyers from companies of various sizes and sectors, in one-to-one interviews, with an assignment observed, annotated and discussed.

Outputs

Improvement in the bounce rate (-13%), increase in the volume of clicks on the slider (+50%), significant increase in the simulator flow, improvement in the bounce rate on "online quotes" (-11%) and on the "fixed telephony" offer (-12%).

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