KEYYO, a telecoms operator for businesses and a digital pure player, is looking to overhaul its e-commerce site.
KEYYO, a telecoms operator for businesses and a digital pure player, is looking to overhaul its e-commerce site.
Understand customer expectations, analyse browsing patterns on the current site, identify the areas that need to be improved.
We interviewed telecoms buyers from companies of various sizes and sectors, in one-to-one interviews, with an assignment observed, annotated and discussed.
Improvement in the bounce rate (-13%), increase in the volume of clicks on the slider (+50%), significant increase in the simulator flow, improvement in the bounce rate on "online quotes" (-11%) and on the "fixed telephony" offer (-12%).
Enriching offerings and providing a vision of the innovation strategy
