Adapting the new BtoB e-commerce site, the only sales medium


KEYYO, a telecoms operator for businesses and a digital pure player, is looking to overhaul its e-commerce site.

the Challenge

Understand customer expectations, analyse browsing patterns on the current site, identify the areas that need to be improved.


We interviewed telecoms buyers from companies of various sizes and sectors, in one-to-one interviews, with an assignment observed, annotated and discussed.

the results

Improvement in the bounce rate (-13%), increase in the volume of clicks on the slider (+50%), significant increase in the simulator flow, improvement in the bounce rate on "online quotes" (-11%) and on the "fixed telephony" offer (-12%).

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times