Boosting a savings category

Référence

GMF

A retirement savings product that is struggling to perform

The Challenge

Exploratory study on retirement through individual and group interviews; then workshop to activate the results and develop concrete approaches.

Methodology

Exploratory study on retirement through individual and group interviews; then workshop to activate the results and develop concrete approaches.

Outputs

In progress

Our other projects

Assessing the coherence of the cross-channel journey

Repositioning the brand in 4 countries

Gain deeper insights into a target audience to identify the key criteria for a successful customer journey

consolidate your customer and market knowledge

Update and put into perspective your
customer vision

DEVELOP your growth
drivers

Identifying opportunities
and giving you the keys
of your success

ENHANCE your innovation PRODUCTS & SERVICES

Enhance offerings and provide insight into innovation strategy

STRENGTHEN YOUR BRAND'S RELEVANCE

Aligning your brand
with today's
trends

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