To anticipate the changes brought about by the pandemic, Carrefour wanted to remain continuously connected with its customers.
To anticipate the changes brought about by the pandemic, Carrefour wanted to remain continuously connected with its customers.
Exploring developments in a number of categories and markets, testing current own-brand approaches and evaluating innovations for the future.
A community of several hundred customers interviewed digitally through pop-up communities, in-store missions, co-creation, in-home ethnologies and Zoom groups.
Continuous conversations, agility in development, rationalised expenditure, simplified internal processes and the sharing of insights at different levels of the marketing team, with angles ranging from the most strategic to the most operational.
Enriching offerings and providing a vision of the innovation strategy
