Relaunching a third-party payment solution

Référence 
Natixis

Relaunch a third-party payment solution (marketplaces and crowdfunding).

the Challenge

Understand customer expectations, analyse the competition, define a positioning and mobilise in-house teams.

Methodology

We interviewed marketplaces and crowdfunders, as well as their ecosystem of developers and Natixis employees, and then organised a workshop using a visual thinking technique to reposition the solution on an attractive brand platform.

the results

Currently being deployed.

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