Sustainable digital community


To anticipate the changes brought about by the pandemic, Carrefour wanted to remain continuously connected with its customers.

the Challenge

Exploring developments in a number of categories and markets, testing current own-brand approaches and evaluating innovations for the future.


A community of several hundred customers interviewed digitally through pop-up communities, in-store missions, co-creation, in-home ethnologies and Zoom groups.

the results

Continuous conversations, agility in development, rationalised expenditure, simplified internal processes and the sharing of insights at different levels of the marketing team, with angles ranging from the most strategic to the most operational.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times