On the occasion of the opening of a new factory and the future launch of new "fresh goat" products in Spain, Soignon wanted to explore this market in depth, both B2B and B2C.
On the occasion of the opening of a new factory and the future launch of new "fresh goat" products in Spain, Soignon wanted to explore this market in depth, both B2B and B2C.
Reconciling B2B and B2C expectations, to define the ideal range and mix for Spain.
Telephone interviews with wholesaler-distributors, one-to-one interviews with restaurant owners, consumer groups.
A detailed understanding of the challenges and expectations of all target audiences; clear, operational recommendations on the range and mix, for implementation in spring 2019.
Enriching offerings and providing a vision of the innovation strategy
