Gain an in-depth understanding of the expectations and preferences of all players in the Spanish cheese market


On the occasion of the opening of a new factory and the future launch of new "fresh goat" products in Spain, Soignon wanted to explore this market in depth, both B2B and B2C.

the Challenge

Reconciling B2B and B2C expectations, to define the ideal range and mix for Spain.


Telephone interviews with wholesaler-distributors, one-to-one interviews with restaurant owners, consumer groups.

the results

A detailed understanding of the challenges and expectations of all target audiences; clear, operational recommendations on the range and mix, for implementation in spring 2019.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times