DALENYS is a leader in payment solutions dedicated to e-merchants, within the BPCE galaxy. The brand is an expert in the online customer journey.
DALENYS is a leader in payment solutions dedicated to e-merchants, within the BPCE galaxy. The brand is an expert in the online customer journey.
After repositioning, DALENYS wanted to take stock of its reputation and image in order to better calibrate its communication plan. The challenge for Adwise was to immerse itself in the technical subject of payment solutions and to fully understand the target customer.
We know that panel studies are not qualitative when it comes to companies, so we opted for a telephone approach based on a sample of 600 decision-makers in the field of payment solutions; a difficult target to find, but one that we managed successfully with our network of partners (good database, good telephone platform). Beforehand, we conducted 10 interviews with payment solutions experts, and a survey of the brand's customers and prospects (20 targeted interviews).
An initial insight into the strength of the brand, made possible by the top-of-the-range expertise of the Adwise team, both in BtoB and C-Level targets.
Enriching offerings and providing a vision of the innovation strategy
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
pll_language | 1 year | The pll _language cookie is used by Polylang to remember the language selected by the user when returning to the website, and also to get the language information when not available in another way. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_ga_DPZMEY3ZRQ | 2 years | This cookie is installed by Google Analytics. |
Cookie | Duration | Description |
---|---|---|
__mntz_lat_2271398b0972c49255 | 100 years | No description |
__mntz_lt_2271398b0972c49255 | 100 years | No description |
__mntz_usrd_2271398b0972c49255 | 1 year | No description |
__mtz_usrd197761dc | 10 years | No description |
__mtz_uuid197761dc | 10 years | No description |
the | session | No description available. |
_lt | session | No description available. |