Kapo

Référence 
Kapo

The brief came from a leading player in the insecticides market, who wanted to develop a range of dewkiller-raticides for DIY superstores.

the Challenge

The challenge was to understand the keys to success in this universe, to help choose the brand to use (Kapo, Oro, a new brand?), the claims, the packs and the messages to use.

Methodology

The Adwise approach was ad hoc, consultative and agile
-We organised video focus groups with French purchasers of souricides to clarify their perception of these pests, their expectations, their perception of competitor packs and to test packaging proposals;

the results

The results were extraordinary
By following our recommendations, the team achieved its referencing and sales targets a year ahead of schedule.

Our other projects

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Update and put into perspective your 
customer vision
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Identifying opportunities 

and give you the keys 

of your success

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Enriching offerings and providing a vision of the innovation strategy

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Put the mark 

in resonance 

with the times