Innovating by launching a new textbook collection - Design Thinking


the Challenge

The publisher wants to regain a foothold in a high-stakes technological field; the objective is to completely overhaul the textbook collection by bringing in new features


A Design Thinking approach, based on an in-depth audit of teachers' pain points and the perception of competing textbooks via individual face-to-face interviews, followed by a creative workshop involving 15 collaborators and externals, then tests of graphic tracks on a fully developed chapter, as well as the specimen

the results

Enthusiastic reception from educational representatives, a new era for Hachette Education

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times