Crédit Mutuel wanted to re-launch a dynamic of growth and connection with its target group of teachers. Adwise is particularly familiar with this demographic, having carried out research for Hachette Livre over a number of years.
We set up an ad hoc research protocol, progressing in key stages: firstly, we carried out an exploratory study of the uses, attitudes and expectations of the bank among the target group of teachers. This stage, supplemented by an analysis using our TrendsLab observatory of societal dynamics, which is capable of identifying deep-seated, long-term trends, fed into an in-house workshop to develop our offering. We then organised 4-hour creative focus groups segmented according to the personas identified, during which Crédit Mutuel immersed itself directly in the groups in order to co-construct and understand the logics of the teachers.
Starting out as an exploratory exercise, the approach has delivered concrete results, with a list of around twenty selected offerings that are currently being launched. We are proposing guidelines that can be activated, embodied and sustained.
Enhance offerings and provide insight into innovation strategy
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
pll_language | 1 year | The pll _language cookie is used by Polylang to remember the language selected by the user when returning to the website, and also to get the language information when not available in another way. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_ga_DPZMEY3ZRQ | 2 years | This cookie is installed by Google Analytics. |
Cookie | Duration | Description |
---|---|---|
__mntz_lat_2271398b0972c49255 | 100 years | No description |
__mntz_lt_2271398b0972c49255 | 100 years | No description |
__mntz_usrd_2271398b0972c49255 | 1 year | No description |
__mtz_usrd197761dc | 10 years | No description |
__mtz_uuid197761dc | 10 years | No description |
the | session | No description available. |
_lt | session | No description available. |