The need to make a success of the merger, and to create a real common culture at international level; but also to provide concrete evidence of this culture to clients
Analysis of the image of the 2 groups with the main clients and prospects, pyramid of expectations, internal workshops and definition of a shared brand platform; definition of a rallying cry and concrete commitments for the general management
Launch of a new name. Operational implementation of the commitments in collaboration with different levels in the company.
Actualiser et mettre en perspective votre
vision client
Identifier les opportunités
et vous donner les clés
de votre succès
Enrichir les offres et apporter une vision de la stratégie d’innovation
