Successfully merging around a shared brand


le Challenge

The need to make a success of the merger, and to create a real common culture at international level; but also to provide concrete evidence of this culture to clients

la Methodologie

Analysis of the image of the 2 groups with the main clients and prospects, pyramid of expectations, internal workshops and definition of a shared brand platform; definition of a rallying cry and concrete commitments for the general management

les résultats

Launch of a new name. Operational implementation of the commitments in collaboration with different levels in the company.

Actualiser et mettre en perspective votre 
vision client

Identifier les opportunités 

et vous donner les clés 

de votre succès


Enrichir les offres et apporter une vision de la stratégie d’innovation


Mettre la marque 

en résonnance 

avec son temps