Successfully merging around a shared brand

Référence 
Ayming

le Challenge

The need to make a success of the merger, and to create a real common culture at international level; but also to provide concrete evidence of this culture to clients

la Methodologie

Analysis of the image of the 2 groups with the main clients and prospects, pyramid of expectations, internal workshops and definition of a shared brand platform; definition of a rallying cry and concrete commitments for the general management

les résultats

Launch of a new name. Operational implementation of the commitments in collaboration with different levels in the company.

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Actualiser et mettre en perspective votre 
vision client
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Identifier les opportunités 

et vous donner les clés 

de votre succès

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Enrichir les offres et apporter une vision de la stratégie d’innovation

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Mettre la marque 

en résonnance 

avec son temps