Successfully merging around a shared brand


the Challenge

The need to make a success of the merger, and to create a real common culture at international level; but also to provide concrete evidence of this culture to customers


Analysis of the image of the 2 groups with the main clients and prospects, pyramid of expectations, internal workshops and definition of a shared brand platform; definition of a rallying cry and concrete commitments for the general management

the results

Launch of a new name. Operational implementation of the commitments in collaboration with different levels in the company.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times