Explore

REVEALING
YOUR INSIGHTS

Our 20 years of experience in contact with markets and consumers allow us to highlight the contexts, places and situations in which your customers make their decisions, taking into account the cultural codes present.

Successful exploration is that which hears what is not said and discerns what is not shown. It is based on a sensitive and unprejudiced experience.

FACE TO INFORMED, WOOED AND CHANGING CONSUMERS, WE HELP YOU IDENTIFY AND DESCRIBE THE KEY RULES IN YOUR CATEGORY, AND THE EXPECTATIONS AND DESIRES OF YOUR CUSTOMERS AND PROSPECTS

ETHNOGRAPHIES ET OBSERVATIONS

Individual interviews at home and in shops to draw up typical portraits of your strategic targets

SEGMENTATIONS

Online or face to face, in focus groups, blogs or individual interviews, to reveal the spontaneous segmentation of brands by your consumers

TREND ANALYSIS AND STRATEGIC PLANNING

To zoom out the research findings and provide the right reading framework for these results

USAGE AND ATTITUDE SURVEYS

Advanced quantitative approach

BRAND ASSESSMENT

Corporate or product brand, we explore representations and beliefs while drawing up an assessment of the customer relationship

SHOPPER SURVEY

From the website to the shop and then to the home, we explore the customer journey and identify the key contact points

USAGE AND ATTITUDE STUDIES

Explore the perception of your products, your packs and the key logics in your category

TO DO THIS, WE USE COMPLEMENTARY DATA COLLECTION TECHNIQUES, OFTEN ARTICULATED IN AN ORIGINAL WAY

  • Focus groups (face to face in our room or by video)
  • Individual interviews
  • Communities and forums
  • Individual blogs
  • CAWI or CATI
  • CAPI.
  • Strategic Planning
  • Social Listening
  • Expert insights

DISCOVER OUR ACHIEVEMENTS

MANGO

How can we rethink the uniqueness of the brand in a crowded, multi-channel environment?

DIGITAL COMMUNITY / CUSTOMER JOURNEY / SHOPPER EXPERIENCE / HOME AND IN-STORE ETHNOGRAPHIES

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Challenge your customer vision

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Reveal your insights

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Transform your insights into a value proposition

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Validate your value proposition

They trust us. Discover our achievements