Our 20 years of experience in contact with markets and consumers allow us to highlight the contexts, places and situations in which your customers make their decisions, taking into account the cultural codes present.
Individual interviews at home and in shops to draw up typical portraits of your strategic targets
Online or face to face, in focus groups, blogs or individual interviews, to reveal the spontaneous segmentation of brands by your consumers
To zoom out the research findings and provide the right reading framework for these results
Advanced quantitative approach
Corporate or product brand, we explore representations and beliefs while drawing up an assessment of the customer relationship
From the website to the shop and then to the home, we explore the customer journey and identify the key contact points
Explore the perception of your products, your packs and the key logics in your category
How can we rethink the uniqueness of the brand in a crowded, multi-channel environment?
DIGITAL COMMUNITY / CUSTOMER JOURNEY / SHOPPER EXPERIENCE / HOME AND IN-STORE ETHNOGRAPHIES
