Explore a business line to launch new offers


the Challenge

At the end of the pandemic, the insurer wishes to better understand the complexity of the industry in order to better adapt its response in terms of offer and messages


A hybrid methodology composed of video interviews, backed by projective questions, supported by a set of symbolic cards to reach the recesses of the unconscious; enriched by an in-depth monitoring of recurring themes in this sector and interviews with experts, service providers in the sector

the results

A complete and balanced panorama between declarative and observed, the hierarchy of problems and concrete solutions to gain a foothold in this sector.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times