Identifying the benefits of an innovation


RATPDEV wonders whether metro customers are really interested in information about how busy they are, which would require significant technological development.

the Challenge

Don't let yourself be swayed by the natural desire for more and more information


We chose to combine a qualitative group approach to explore the sources of interest in this information - with a particularly open facilitation guide - with a quantitative approach using flash interviews at tube exits, in order to objectify the results and ensure that we avoided the magnifying glass effect of the qualitative approach.

the results

The results are richer in terms of motivations, where information is sought and how it is used, and more objective and balanced.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times