Successfully merging around a shared brand

Étude de cas 

le Challenge

The need to make a success of the merger, and to create a real common culture at international level; but also to provide concrete evidence of this culture to clients

la Methodologie

Analysis of the image of the 2 groups with the main clients and prospects, pyramid of expectations, internal workshops and definition of a shared brand platform; definition of a rallying cry and concrete commitments for the general management

les résultats

Launch of a new name. Operational implementation of the commitments in collaboration with different levels in the company.


Actualiser et aiguiser votre vision client


Identifier et recommander ce qui construit de vrais liens


Créer et évaluer les propositions de demain


Mesurer, régénérer et renforcer vos territoires de marque