How to increase leads?


the Challenge

On what insights should the website evolve? What are the typical UX paths? What are the acquisition levers?


Qualitative study via 1h30 individual interviews on Zoom to interview Telecom decision makers wishing to change operators throughout France.
On the basis of the assignment given to them, the participants shared their screen with us (via their phone or computer) so that we and our client could follow their journey and their Live comments in detail.

the results

To ensure a better transformation rate, we built strategic targets for Keyyo (Persona) and recommended priority optimisations on navigation, as well as on their offers.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times