Optimising the customer experience on the brand's website

Référence 
Harmony Mutual insurance

Harmonie Mutuelle is looking at the customer journey, which is essential for recruitment and loyalty, particularly online to draw up a health quote

the Challenge

Assess the performance of the current quotation and a new model, with a target group of prospects, and identify the best performing route

Methodology

Individual interviews co-led by a qualitative expert and an ergonomist, with an observation phase beforehand, based on an assignment given to the participant.

the results

Redefined design ( path steps, zoning, page content), clearly identified execution paths and thinking about brand/offer communication

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