Optimising the customer experience on the brand's website

Harmony Mutual insurance

Harmonie Mutuelle is looking at the customer journey, which is essential for recruitment and loyalty, particularly online to draw up a health quote

the Challenge

Assess the performance of the current quotation and a new model, with a target group of prospects, and identify the best performing route


Individual interviews co-led by a qualitative expert and an ergonomist, with an observation phase beforehand, based on an assignment given to the participant.

the results

Redefined design ( path steps, zoning, page content), clearly identified execution paths and thinking about brand/offer communication

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times