Exploring a business line to launch new offerings

Référence 
Generali

The Challenge

In the wake of the pandemic, the insurer wants to gain a better understanding of the complexity of the industry, so that it can better adapt its response in terms of products and messages.

Methodology

A hybrid methodology consisting of video interviews, backed up by projective questions, supported by a deck of symbolic cards to reach the recesses of the unconscious; enriched by in-depth monitoring of recurring themes in this sector and interviews with experts, service providers in the sector.

Outputs

A complete and balanced overview of what is reported and what is observed, the hierarchy of issues and practical solutions for gaining a foothold in this sector.

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