Evaluate the levels of brand awareness and image of the Ripolin brand in its competitive environment in France.
Quantitative online survey of a representative sample of 1,000 buyers of interior and exterior paint, supplemented by strategic planning on trends in the world of interior decoration.
Reliable, extrapolable indicators in figures, accompanied by a qualitative analysis of trends.
These results will enable Ripolin brand managers to build their marketing plans for 2023.
Enriching offerings and providing a vision of the innovation strategy
