Preparing an impactful campaign


The Starwax brand is a leader in DIY store cleaning products, but it hasn't spoken out for several years, and finds itself challenged by active competitors.

the Challenge

Successfully 'cracking' the ultimate motivations of the brand's buyers to feed strategic thinking at the heart of the brand platform renewal.


We chose to talk to the brand's fans, those who turn to Starwax when they have a problem, and to take the time for an in-depth one-to-one discussion, with 1.5 hour interviews. Then we worked in a workshop on the brand platform to isolate Starwax's strategic target.

the results

A target identified as a "maniac" that has been used to build a new, explosive campaign.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times