In the wake of the pandemic, the insurer wants to gain a better understanding of the complexity of the industry, so that it can better adapt its response in terms of products and messages.
A hybrid methodology consisting of video interviews, backed up by projective questions, supported by a deck of symbolic cards to reach the recesses of the unconscious; enriched by in-depth monitoring of recurring themes in this sector and interviews with experts, service providers in the sector.
A complete and balanced overview of what is reported and what is observed, the hierarchy of issues and practical solutions for gaining a foothold in this sector.
Enriching offerings and providing a vision of the innovation strategy
