The brief came from a leading home care company. Our challenge was to understand if and how to launch a pool and spa care product line given the brand's aspirations and track record.
We developed a qualitative study protocol based on hybrid data sources that combined social insight, qualitative study and strategic planning. Our analysis focused on placing the results in a more exhaustive vision thanks to the TrendLab data. The socio-cultural analysis allowed us to put into perspective the declarations of pool and spa owners, the monitoring of social networks and open source data by weaving a life-centric analysis to recommend a positioning angle for the ranges. Now anchored in aspirations, the brand should succeed in reaching its communication target while preserving its brand DNA.
To come in the next few months.
Enriching offerings and providing a vision of the innovation strategy
