Boosting a savings category

Référence

GMF

A retirement savings product that is struggling to perform

the Challenge

Don't miss out on the growing importance of preparing for retirement

Methodology

Exploratory study on retirement using individual and group interviews; followed by a workshop to activate the results and develop concrete ideas.

the results

Under development

Our other projects

Qualitative buyer/non-buyer research

Gain a better understanding of a target audience to identify the key criteria for a successful customer journey

Validate a new positioning through its packs

Optimising the customer experience on the brand's website

consolidate your customer and market knowledge

Update and put into perspective your
customer vision

DEVELOP your relays
growth

Identifying opportunities

and give you the keys

of your success

ENRICH your innovation PRODUCTS & SERVICES

Enriching offerings and providing a vision of the innovation strategy

STRENGTHEN YOUR BRAND'S RELEVANCE

Put the mark

in resonance

with the times

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