Boosting a savings category

Référence 
GMF

A retirement savings product that is struggling to perform

the Challenge

Don't miss out on the growing importance of preparing for retirement

Methodology

Exploratory study on retirement using individual and group interviews; followed by a workshop to activate the results and develop concrete ideas.

the results

Under development

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Update and put into perspective your 
customer vision
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Identifying opportunities 

and give you the keys 

of your success

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Enriching offerings and providing a vision of the innovation strategy

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Put the mark 

in resonance 

with the times