A brand that hasn't taken off internationally, even though it is number 1 in sales in France, the home of cheese.
A brand that hasn't taken off internationally, even though it is number 1 in sales in France, the home of cheese.
To do this both internationally and in France, and to establish the brand firmly.
A Build & Share consultancy approach built on immersion in existing data, brand exploration in each country, comparative semiology of the brands present, an integrated report presented at an international activation workshop to build together, the teams and their agency, the winning positioning.
The reaffirmation of a DNA that could even extend to France.
Enriching offerings and providing a vision of the innovation strategy
