Repositioning the brand in 4 countries

Référence 
Soignon

A brand that hasn't taken off internationally, even though it is number 1 in sales in France, the home of cheese.

the Challenge

To do this both internationally and in France, and to establish the brand firmly.

Methodology

A Build & Share consultancy approach built on immersion in existing data, brand exploration in each country, comparative semiology of the brands present, an integrated report presented at an international activation workshop to build together, the teams and their agency, the winning positioning.

the results

The reaffirmation of a DNA that could even extend to France.

Our other projects

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Update and put into perspective your 
customer vision
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Identifying opportunities 

and give you the keys 

of your success

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Enriching offerings and providing a vision of the innovation strategy

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Put the mark 

in resonance 

with the times