An idea or concept is a fragile thing. Knowing how to respect an idea, identifying what makes a great idea and what it would take to make it great requires skill and experience.
Concepts written or to be written, illustrated or to be illustrated
Names
Packaging
Print, video or social network campaigns
Sites and applications (UX, Look and Feel, Content…)
Product prototypes
Customer journeys
From exploration to product testing, identify the sources of success and the best formula for a renewed beauty experience.
INNOVATION / ADVERTISING CAMPAIGN / CATEGORICAL STRATEGY / QUANTITATIVE STUDY / QUALITATIVE FOCUS GROUPS
