Optimising the customer experience on the brand's website

Harmony Mutual insurance

Harmonie Mutuelle is looking at the customer journey, which is essential for recruitment and loyalty, particularly when it comes to online health quotes.

the Challenge

Evaluate the performance of the current quotation and a new model with a target group of prospects and identify the most effective route


Individual interviews co-hosted by a qualitative expert and an ergonomist, with an observation phase beforehand, based on an assignment given to the participant.

the results

Redefined design (path stages, zoning, page content), clearly identified execution paths and reflection on brand/offer communication

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times