At the end of the pandemic, the insurer wishes to better understand the complexity of the industry in order to better adapt its response in terms of offer and messages
A hybrid methodology composed of video interviews, backed by projective questions, supported by a set of symbolic cards to reach the recesses of the unconscious; enriched by an in-depth monitoring of recurring themes in this sector and interviews with experts, service providers in the sector
A complete and balanced panorama between declarative and observed, the hierarchy of problems and concrete solutions to gain a foothold in this sector.
