Explore a business line to launch new offers

Étude de cas 
Référence 
Generali

le Challenge

At the end of the pandemic, the insurer wishes to better understand the complexity of the industry in order to better adapt its response in terms of offer and messages

la Methodologie

A hybrid methodology composed of video interviews, backed by projective questions, supported by a set of symbolic cards to reach the recesses of the unconscious; enriched by an in-depth monitoring of recurring themes in this sector and interviews with experts, service providers in the sector

les résultats

A complete and balanced panorama between declarative and observed, the hierarchy of problems and concrete solutions to gain a foothold in this sector.

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