Successfully merging around a shared brand


A merger of 2 groups of different sizes but operating in the same consulting market

the Challenge

The need to make a success of the merger, and to create a genuine common culture at international level; but also to provide concrete evidence of this culture to customers


Assessment of the image of the 2 groups with key customers and prospects, pyramid of expectations, internal workshops and definition of a shared brand platform; definition of a rallying cry and concrete commitments for general management.

the results

Launch of a new name. Operational implementation of commitments in collaboration with different levels of the company.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times