Identifying the value of an innovation

Étude de cas 
Référence 
RATPDEV

RATPDEV wonders whether metro customers are really interested in information on train occupancy rates, which would require significant technological development.

le Challenge

Not to be influenced by the natural desire to have more information

la Methodologie

We chose to combine a qualitative approach in focus groups to explore the sources of interest in this information – with a particularly open facilitation guide – and a quantitative approach by flash interview at the metro exit, in order to objectify the results and ensure that we had bypassed the magnifying glass effect of the quali.

les résultats

Richer information on motivations, the places where information is sought, the way information works; and more objective and balanced results.

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