RATPDEV wonders whether metro customers are really interested in information on train occupancy rates, which would require significant technological development.
RATPDEV wonders whether metro customers are really interested in information on train occupancy rates, which would require significant technological development.
Not to be influenced by the natural desire to have more information
We chose to combine a qualitative approach in focus groups to explore the sources of interest in this information - with a particularly open facilitation guide - and a quantitative approach by flash interview at the metro exit, in order to objectify the results and ensure that we had bypassed the magnifying glass effect of the quali.
Richer information on motivations, the places where information is sought, the way information works; and more objective and balanced results.
Enriching offerings and providing a vision of the innovation strategy
